Keel Operations Group gives founder-led HVAC, plumbing, electrical and generator companies a part-time general manager. We install the dispatch, KPI and accountability systems, then build the manager who keeps them running.
Most owner-run trade companies hit the same wall between $2M and $10M. The work is there. The structure isn't.
Calls at night and on weekends still come to you because nobody else can make the call.
Tech revenue, callbacks and close rates live in your head, not on a weekly scorecard.
Jobs sold aren't always the jobs installed, and nobody owns the handoff.
Start with an audit. If it makes sense to keep going, the audit fee is credited toward a retainer.
Clear scope, a fixed price to start, and no long contract.
We talk through where you're stuck and whether an audit makes sense.
I work alongside your team, pull the numbers and hand you a scorecard and a 90-day plan.
Run it yourself, or have me run it with you as your fractional GM.
I've spent 15 years in operations. In the trades, I ran field operations for HVAC, plumbing and electrical at a $50M+ company, helped launch a whole-home generator division that did $1M+ in its first year, and served as a full-P&L general manager, including a record revenue year and a record-EBITDA turnaround.
Before that, I spent six years in the US Navy leading quality assurance and maintenance teams of up to 240 technicians, with two combat deployments.
A keel keeps a ship steady and on course. That's the job: build the systems and the people so your company holds its line without you at the helm every hour.
Fifteen minutes, no pitch. If an audit won't help, I'll tell you.
Email matt@keelopsgroup.com