Built for the trades I've run
I've managed crews, dispatch and installs across all of these. The systems carry over from one trade to the next.
I'm a part-time general manager for founder-led HVAC, plumbing, electrical, roofing and generator companies. I set up the dispatch, KPI and accountability systems, then build the manager who keeps them running.
Every engagement starts with a scorecard like this, built from your own numbers.
$50M+company where I ran field operations for HVAC, plumbing and electrical
$1M+first-year revenue from a generator division I helped launch
Record EBITDAmonth at a roofing company I turned around as general manager
Under 1%cancellations while clearing a six-month install backlog
I've managed crews, dispatch and installs across all of these. The systems carry over from one trade to the next.
Between $2 million and $10 million in revenue, the work is there but the structure isn't. These are the three problems I see most.
Night and weekend calls come to you because nobody else is trusted to make the decision.
Tech revenue, callbacks and close rates aren't on a weekly scorecard, so problems show up late.
What gets sold isn't always what gets installed, and no one owns the handoff between the two.
Most owners start with the audit. If you hire me to run the plan within 30 days, the audit fee comes off your first month.
All work is under a written agreement and billed in advance. After the first three months, a retainer can end with 30 days' notice.
A fixed price to start and a clear scope, with no long contract.
We talk through where you're stuck and whether an audit would help. If it won't, I'll say so.
I work alongside your team, pull the numbers and give you a scorecard and a 90-day plan.
Run it yourself, or hire me to run it with you as your fractional general manager.
I've spent 15 years in operations. In the trades, I ran field operations for a $50M+ HVAC, plumbing and electrical company and helped launch its whole-home generator division. As a full-P&L general manager, I delivered a record revenue year at a generator company and turned a roofing company around to its best EBITDA month on record.
Before that, I spent six years in the US Navy leading quality assurance and maintenance teams of up to 240 technicians, with two combat deployments.
A keel keeps a ship steady and on course. My job is to build the systems and the people so your company holds its course without you at the helm every hour.
Founder-led HVAC, plumbing, electrical, roofing and generator companies doing roughly $2–10 million a year with 8 to 40 technicians, where the owner is still involved in daily operations.
No. I work through your team. Part of every engagement is developing the person who will run operations after I step back.
Mostly ServiceTitan and Housecall Pro. If you use something else, the scorecard and processes still apply.
The audit takes two days on-site, and the plan arrives within 10 days. Retainers start at three months, and most owners continue while their manager is being developed.